Which of the following describes a limitation associated with the decentralized organizational structure for advertising?
A. Brand managers are often overqualified and want too much input into advertising.
B. Brand managers are typically highly experienced in advertising and understand exactly what advertising can do for a brand.
C. Brand managers do not devote enough attention to short-term planning and administrative tasks.
D. Brand managers often end up competing for management attention, marketing budgets, and other resources.
E. With their reliance on intuition, brand managers often jeopardize the creative activities of the advertising agency.
Answer: D