PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. However, each brand may compete against other brands in the same company. Which advertising organizational system is PrimeTime following?

PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. However, each brand may compete against other brands in the same company. Which advertising organizational system is PrimeTime following?

PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. However, each brand may compete against other brands in the same company. Which advertising organizational system is PrimeTime following?



A. Centralized system

B. Decentralized system

C. Creative boutique

D. Collateral system

E. Democratic system



Answer: B


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