Which of the following describes when companies attempt to customize consumer purchasing experiences by creating apps that suggest items based on past purchases or even subscription services to repurchase items automatically in the hopes that repeat business and customer loyalty will be​ established?

Which of the following describes when companies attempt to customize consumer purchasing experiences by creating apps that suggest items based on past purchases or even subscription services to repurchase items automatically in the hopes that repeat business and customer loyalty will be​ established?

Which of the following describes when companies attempt to customize consumer purchasing experiences by creating apps that suggest items based on past purchases or even subscription services to repurchase items automatically in the hopes that repeat business and customer loyalty will be​ established?



A. Retail theater

B. Disintermediation

C. Multichannel retailing

D. Intensive distribution

E. Wheel of retailing



Answer: A. Retail Theater


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