Half Price, Inc., a retail chain, has been the cheapest option for consumers. Because Half Price, Inc. is able to sell its products at such low prices, competition has been nonexistent for years. Recently, Half Price, Inc. has expanded its product range, which resulted in some price increase. Cost-conscious consumers have noticed the increase and have started to shop at local Dollar Store chains instead. Which of the following describes this scenario?
A. Disintermediation
B. Multichannel retailing
C. Channel conflict
D. Selective distribution
E. Wheel of retailing
Answer: E. Wheel of Retailing