Which of the following is a disadvantage inherent in advertising in magazines?
A. Lack of geographic selectivity
B. Lack of demographic selectivity
C. Poor reproduction quality
D. Long lead times
E. Low publication prestige
Answer: D
Marketing MCQ
A. Lack of geographic selectivity
B. Lack of demographic selectivity
C. Poor reproduction quality
D. Long lead times
E. Low publication prestige
Answer: D