Which of the following is true about integrated services?
A. Companies prefer separate agencies for sales promotion, direct marketing, interactive marketing etc. as they are easier to coordinate.
B. An agency with integrated marketing capabilities can create a single image for the product or service.
C. Not many advertisers and agencies feel that integrated marketing is important to their organizations' success.
D. Most advertisers want their ad agencies to set strategy for and coordinate the integrated marketing communications program for them.
E. Most of the large marketers feel that the agency executives are capable of handling the various elements of an integrated campaign.
Answer: B
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