Which of the following statements about personal selling is true?
A. Personal selling would play a dominant role in companies that sell inexpensive products such as plastic toys.
B. The role of personal selling would be minimal in a company that sells component parts to auto manufacturers.
C. Integrated marketing communication tools are used in conjunction with personal selling.
D. In an integrated marketing communications program, personal selling is a substitute for other promotional mix elements.
E. Personal selling is typically controlled by the advertising and promotions department.
Answer: C