Which of the following statements is true about program ratings and share of audience measures?
A. Program ratings are always higher than share of audience.
B. Program ratings and share of audience are usually the same.
C. Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
D. Unlike share of audience measures, program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
E. Share of audience is always higher than the program rating when all of the households in a market have their set in use.
Answer: C