Which of the following statements is true about clutter in magazine advertising?
A. Clutter is not really a problem at all in magazine advertising.
B. Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem.
C. The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
E. Clutter is a more serious issue for magazines than it is for either television or radio.
Answer: C