Which of the following statements is true about syndication?

Which of the following statements is true about syndication?



A. Syndicated programs are of limited value to advertisers since they reach a limited number of viewers.

B. There is basically one form of syndicated programming.

C. Syndication has become a major business that generates revenue comparable to the major networks.

D. National advertisers rarely use syndicated programs.

E. Syndicated programs are attractive to national advertisers since they contain a lower level of advertising clutter.



Answer: C


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