Which of the following statements concerning advertising on cable television is true?
A. Cable time can only be purchased on a national level.
B. Cable time can be purchased on a national, regional, or local level.
C. Spot cable advertising revenues have decreased dramatically over the past five years.
D. Local cable systems provide advertisers with a great deal of research information on demographics, lifestyles, and viewership patterns.
E. The initial popularity of cable television has passed, and network television is once again the more popular medium.
Answer: B