Why does a company like Hallmark choose to sponsor the television adaptation of classic books such as Sara: Plain and Tall?
A. Sponsorship allows Hallmark to capitalize on the prestige of a high-quality program.
B. No other advertiser could afford the sponsorship costs.
C. The shows are never shown during a sweeps period, and therefore, sponsorship is more affordable.
D. The network would not allow the shows to appear on television unless they had a sponsorship from an approved company.
E. Sponsoring an entire show is very cheap and many of Hallmarks competitors also sponsor various other shows.
Answer: A