A company uses its information system to explore ways of reducing the wait time for technical support calls from its customers. In this example, the information system is helping address a _______ issue.
A. Tacit
B. Sporadic
C. Paradoxical
D. Strategic
E. Tactical
Answer: E. Tactical
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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