Marketing MCQ Marketing A consumer avoids buying the store brand because she assumes it will be of lower quality. This consumer is basing her decision on a:

A consumer avoids buying the store brand because she assumes it will be of lower quality. This consumer is basing her decision on a:

Marketing

A consumer avoids buying the store brand because she assumes it will be of lower quality. This consumer is basing her decision on a:

A. thin-slice judgment

B. simple inference

C. truth effect

D. heuristic

E. bias

Answer: D. heuristic

Marketing MCQ

A consumer avoids buying the store brand because she assumes it will be of lower quality. This consumer is basing her decision on a:

A consumer avoids buying the store brand because she assumes it will be of lower quality. This consumer is basing her decision on a:

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