A group of protesters carries signs encouraging people to boycott Joe's Market, a small grocery store in an urban area. The protesters claim that Joe's takes unfair advantage of elderly and minority consumers. This protest is part of what we see today as the
a) cultural diversity movement.
b) civil rights movement.
c) urban unrest cycle.
d) procompetitive movement.
e) consumerism movement.
Answer: e) consumerism movement.