A marketer at Sony wants to increase the product line SKUs for point-and-shoot Cybershot cameras from 4 to 12. What problem is this action most likely to create?
A. hyperchoice leads to consumer indecision for prospective buyers
B. consumers are superstitious about the number 12 and will shop elsewhere
C. a wider variety does not capture consumers' attention
D. spokesperson Ashton Kutcher is going to be mad
E. the product line is not noticeably different from competitors
Answer: A. hyperchoice leads to consumer indecision for prospective buyers