According to Kurtz/lecture, all of the following are true of the product mix EXCEPT:
a) width refers to number of product lines a firm offers
b) length refers to the number of different products a firm sells
c) depth refers to the number of types of markets a firm enters its product (for instance, e-commerce, brick and mortar, big box, specialty, department store, etc.)
d) decisions as the thinking and planning involved in evaluating the effectiveness of the product mix and whether or not to add to its depth, width, or length
Answer: C