According to Kurtz/lecture, all of the following are true of the AIDA concept for communicating promotional messaging EXCEPT:
a) Gaining potential consumers' attention
b) Arousing interest in goods but not services (since tangible goods typically generate higher profitability)
c) Stimulating desire by convincing a potential buyer of the product's ability to satisfy their needs
d) Producing action in the form of a purchase or at least a more favorable attitude that might lead to a future purchase
Answer: B