According to Kurtz/lecture, all of the following are true of public relations EXCEPT:
a) Marketing public relations (MPR) as a company's organizational messages about general management issues
b) Publicity as the aspect of public relations most directly related to promoting a firm's products
c) Cross-promotion as the promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
d) Negative publicity as the potential public damage done to a firm for promoting unsafe products, covering up problems, or ignoring known product deficiencies
Answer: A