According to lecture/Kurtz, all of the following are true of the promotional mix EXCEPT:
a) Personal selling as promotion that includes advertising, product placement, sales promotion, direct marketing, public relations, and guerrilla marketing—all conducted without being face-to-face with the buyer
b) Product placement as a form or promotion in which a marketer pays a motion picture or television program owner a fee to display a product prominently in the film or show
c) Direct marketing as direct communication, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits
d) Guerrilla marketing as unconventional, innovative, and low-cost marketing techniques designed to get consumers' attention in unusual ways
Answer: A