According to Kurtz/lecture, all of the following are true of integrated marketing communication EXCEPT:
a) Promotion as the elevation of the most adaptable salespersons with skill sets evolved from a brick and mortar training to a more high-paying and more useful mastery of e-commerce communications, marketing, and selling
b) IMC (Integrated Marketing Communications) as the coordination of all promotion activities to produce a unified, customer-focused promotional message
c) IMC databases that use online marketing data to identify, communicate, and target important characteristics of each prospective consumer
d) Teamwork/networking whereby everyone involved in every aspect of promotion presents a consistent, coordinated effort at every point of customer contact
Answer: A