Billy is shopping for a camera before going on vacation. He thinks to himself, "Man, I'm only going to Europe this once and I really don't want to end up with crappy pictures." This mindset is best described as:

Billy is shopping for a camera before going on vacation. He thinks to himself, "Man, I'm only going to Europe this once and I really don't want to end up with crappy pictures." This mindset is best described as:



A. promotion focus

B. prevention focus

C. low-affect involvement

D. high-affect involvement

E. long-term memory



Answer: B. prevention focus


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