Brand Electronics' marketing manager would like to know about the typical consumer that purchases handheld computers. He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help. In this instance he will need ________ data in order to solve his research problem.
A. Secondary
B. Governmental
C. Experimental
D. Primary
E. Observational
Answer: D. Primary
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