Capturing hits is a common goal for a public relations firm.​ However, it may be a more prudent strategy to seek fewer hits while making sure that mentions of the company are positive and reinforce the​ _____________________.

Capturing hits is a common goal for a public relations firm.​ However, it may be a more prudent strategy to seek fewer hits while making sure that mentions of the company are positive and reinforce the​ _____________________.



Answer: firm's IMC theme


Learn More :