Compared to a mail survey, telephone surveys have
a) lower response rates.
b) a slower response time.
c) invalid results.
d) fewer expenses.
e) higher response rates.
Answer: e) higher response rates.
Marketing MCQ
a) lower response rates.
b) a slower response time.
c) invalid results.
d) fewer expenses.
e) higher response rates.
Answer: e) higher response rates.