​_______ consists of the analysis​ tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance.

​_______ consists of the analysis​ tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance.



A.

CRM

B.

Big data

C.

Marketing analytics

D.

Touch points

E.

Marketing information



Answer: c


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