Lydia's Lights wants to extend its market into Mexico. Before jumping in, the company needs to conduct some in-depth research to gauge customer's needs, interests, and buying patterns. Which of the following is the BEST option for Lydia's Lights?
A.
Send researchers door-to-door to collect the data from target consumers.
B.
Deliver surveys to the target consumers through the mail.
C.
Gather only secondary data to minimize expenses.
D.
Send out a survey by mass e-mail to the target consumers.
E.
Set up a call center to be the base for researchers to telephone the target consumers.
Answer: a
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