Dan has been directed to study the actors close to a company that affects its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ___ of the company.
a. macroenvironment
b. microenvironment
c. technological environment
d. demographic environment
e. political environment
Answer: b. microenvironment
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Principles of Marketing
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