Elena recently purchased a pair of sunglasses because she liked their quality, styling, and price. Her friend Katie purchased an almost identical pair, except that Katie's sunglasses had the name "Armani" imprinted on the side. Elena probably based her purchase decision on ___________, whereas Katie apparently based her decision on ___________.
a) price; product quality
b) real product differences; perceived product image
c) perceived product image; product quality
d) product value; perceived product image
e) product design; product quality
Answer: b