"How much quality should we build into the product?" is a question that marketers ask during the ___________ phase of new-product development.

"How much quality should we build into the product?" is a question that marketers ask during the ___________ phase of new-product development.

"How much quality should we build into the product?" is a question that marketers ask during the ___________ phase of new-product development.



a) commercialization

b) concept testing

c) business analysis

d) product development

e) test marketing



Answer: d


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