JJ. Sanchez is the marketing manager for Really Big Corporation and she is facing the marketing research problem of declining sales among her target market. She is unclear as to why the sales are dropping and wants a better understanding of what she should be looking for to solve this problem. The best type of research to perform at this time would be _________.

JJ. Sanchez is the marketing manager for Really Big Corporation and she is facing the marketing research problem of declining sales among her target market. She is unclear as to why the sales are dropping and wants a better understanding of what she should be looking for to solve this problem. The best type of research to perform at this time would be _________.

JJ. Sanchez is the marketing manager for Really Big Corporation and she is facing the marketing research problem of declining sales among her target market. She is unclear as to why the sales are dropping and wants a better understanding of what she should be looking for to solve this problem. The best type of research to perform at this time would be _________.



A. Causal

B. Descriptive

C. Random

D. Academic

E. Exploratory



Answer: E. Exploratory


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