Joan Doe is a participant in an online focus group for a processed-food company. However, during one of the sessions her children are acting up and, as a result, she does not give much thought to her responses. This is an example of the _________ problem that companies that use online focus groups face.

Joan Doe is a participant in an online focus group for a processed-food company. However, during one of the sessions her children are acting up and, as a result, she does not give much thought to her responses. This is an example of the _________ problem that companies that use online focus groups face.


A. Identity verification

B. Access limitation

C. Family issue

D. Qualification

E. Environmental control



Answer: E. Environmental control


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