Which of the following statements is true in the context of the BCG growth-share matrix?

Which of the following statements is true in the context of the BCG growth-share matrix?



A) Stars often need heavy investment to finance their rapid growth in a market.
B) The positions of SBUs in the growth-share matrix rarely change over time.
C) The income from one SBU cannot be used to support other business units.
D) Dogs promise to be large sources of cash.
E) Cash cows typically turn into stars.


Answer: A


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