Longitudinal studies are characterized by all of the following EXCEPT:
A. used for market tracking and brand switching studies
B. take place over a long period of time
C. repeated measurements
D. They are far more prevalent than cross-sectional studies
E. involve panels
Answer: D. They are far more prevalent than cross-sectional studies
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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