Omega Inc. makes lightweight sunglasses with 100% UV protection for people who love to hunt, hike, and ride bikes. The company's long-term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective water-sheeting methods. This new feature would be valuable to people who fish. Given the rising popularity of recreational fishing in the U.S., Omega products clearly have a huge market potential. In terms of a SWOT analysis, Omega has recognized a market ___.
a. weakness
b. strength
c. threat
d. opportunity
e. challenge
Answer: d. opportunity
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Principles of Marketing
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