The managers of Alfredo's Pizza, a popular pizzeria in NYC, have been increasingly encouraging senior citizens to visit the pizzeria's numerous outlets spread across the city. Anticipating a rise in the population of senior citizens in the area, the management of Alfredo's Pizza is seeking to tap into this promising segment that consists of retired, affluent consumers. In this instance, the managers of Alfredo's Pizza are anticipating company growth through___.
a. market development
b. product development
c. mass customization
d. niche marketing
e. product differentiation
Answer: a. market development
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Principles of Marketing
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