Positioning strategy is a process that often starts with ______.
A. Focus groups.
B. Surveys of customers.
C. Perceptual maps.
D. Panel research data.
E. None of the above.
Answer: A. Focus groups.
A. Focus groups.
B. Surveys of customers.
C. Perceptual maps.
D. Panel research data.
E. None of the above.
Answer: A. Focus groups.