Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?
a) A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.
b) Segmenters try to develop a marketing mix that will have general appeal to several market segments.
c) Combiners treat each submarket as a separate target market.
d) A combiner looks at various submarkets for similarities rather than differences.
e) Both segmenters and combiners try to satisfy few people very well rather than many people fairly well.
Answer D