The following are some of the conditions that are favorable to successful branding:

Dependable and widespread availability is possible. When customers start using a brand, they want to be able to continue using it.
There are economies of scale. If the branding is really successful, costs should drop and profits should increase.
The product is easy to label and identify by brand or trademark.
Demand is strong enough that the market price can be high enough to make the branding effort profitable.
By contrast, if a product's quality is liable to vary considerably over time then branding may not be advisable since customers expect brands to be consistent.

Marketing MCQ