Since there are so many other companies that operate in the food services industry, the marketing manager of Gourmet Dining pays detailed attention to other restaurants that offer similar meals, prices and services. This focus is based on the _________ part of external forces that affect marketing decisions.

Since there are so many other companies that operate in the food services industry, the marketing manager of Gourmet Dining pays detailed attention to other restaurants that offer similar meals, prices and services. This focus is based on the _________ part of external forces that affect marketing decisions.

Since there are so many other companies that operate in the food services industry, the marketing manager of Gourmet Dining pays detailed attention to other restaurants that offer similar meals, prices and services. This focus is based on the _________ part of external forces that affect marketing decisions.



A. Demographic

B. Competitive

C. Political/Legal

D. Technological

E. Economic



Answer: B. Competitive


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