Students from marketing research class collect data from three areas on campus. When they analyze their data the responses are very similar. The students can state they achieved which of the following?

Students from marketing research class collect data from three areas on campus. When they analyze their data the responses are very similar. The students can state they achieved which of the following?



a) reliability

b) causal relationships

c) validity

d) sampling

e) measurability



Answer: a) reliability


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