Suppose Dell is introducing its first hardware to provide television content from the internet for consumers who want to get rid of cable TV. This product will compete with Roku, Apple TV, and similar products. For Dell, this innovation is
A. an addition to an existing product line
B. a cost reduction
C. an entry into a new product line
D. an example of repositioning
E. a new-to-the-world innovation
Answer: C. an entry into a new product line