Coca-cola is introducing a new 1.5 liter bottle to sell in grocery stores to celebrate Summer 2016. This is probably an example of

Coca-cola is introducing a new 1.5 liter bottle to sell in grocery stores to celebrate Summer 2016. This is probably an example of




A. repositioning

B. a new-to-the-world innovation

C. a cost reduction

D. an addition to an existing product line

E. an improvement to an existing product



Answer: D. an addition to an existing product line


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