The characteristic that MOST differentiates service products from goods is
A. inseparability of production and consumption
B. client-based relationships
C. heterogeneity
D. perishability
E. intangibility
Answer: E. intangibility
Marketing MCQ
A. inseparability of production and consumption
B. client-based relationships
C. heterogeneity
D. perishability
E. intangibility
Answer: E. intangibility