The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?
a) Ads featuring nostalgic Americana
b) Bonus coupons in Coca-Cola twelve-packs
c) Ads featuring Hispanic actors and Tejano music
d) Ads in The New Yorker and Reader's Digest
e) Ads aimed at children
Answer: c) Ads featuring Hispanic actors and Tejano music