The reputation and well-known brand name of Rolex watches represents a ________ for Rolex.
a) competitive advantage
b) core competency
c) market opportunity
d) strategic window
e) pricing strategy
b) core competency
Answer: c) market opportunity
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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