The width of a product mix is measured by the number of product
a) dimensions in the product line.
b) features in each brand.
c) items in the product line.
d) lines a company offers.
e) specialties a company offers.
Answer: d
a) dimensions in the product line.
b) features in each brand.
c) items in the product line.
d) lines a company offers.
e) specialties a company offers.
Answer: d