Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings. Most likely a description of this would be in the ________ part of a marketing plan.

Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings. Most likely a description of this would be in the ________ part of a marketing plan.

Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings. Most likely a description of this would be in the ________ part of a marketing plan.


A. Marketing capabilities

B. Economic situation

C. Technological factors

D. Bargaining power of suppliers

E. Natural factors



Answer: C. Technological factors


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