Daily Farm is a manufacturer of consumer goods such as foods, beverages, cleaning agents, and personal care products. It is expected to introduce more than 10 new products in the next 2 years. One of the products is a spicier variant of its tomato ketchup aimed at the baby boomer market. Which of the following categories of new products will the spicier ketchup represent?
a. Repositioned product
b. Revision of existing product
c. New product line
d. Addition to existing product line
Answer: d. Addition to existing product line