Using SERVQUAL to evaluate quality of the service, a bank ask customers if their staff always smile when greeting customers. Which dimension in SERVQUAL does the question aim at?

Using SERVQUAL to evaluate quality of the service, a bank ask customers if their staff always smile when greeting customers. Which dimension in SERVQUAL does the question aim at?



a.

Tangibles

b.

Reliability

c.

Responsiveness

d.

Assuarance

e.

Emphathy



Answer: D


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